Why is your Houzz profile invisible? Find out in 3 minutes.

Paste your Houzz pro profile URL. HouzzLens scores it 0-100 against the factors Houzz search actually weighs — discoverability, trust, portfolio, copy, activity — and hands you copy-ready rewrites (headline, About, services) + a prioritized fix checklist you can paste straight back into Houzz.

or paste your profile text (business name / headline / About / services / reviews / projects) — the audit runs either way. If Houzz blocks the URL fetch, we'll tell you plainly and the paste path gives the same report.

Free 0-100 score + top fixes. No card. Try the demo profile →

Paste format (any order):
Business name: Oak & Stone Remodeling
Headline: Kitchen remodeling in Austin TX
About: We have done kitchens and bathrooms for over ten years. Quality work.
Services: kitchen remodeling, bathroom remodeling
Service areas: Austin TX, Round Rock TX
Years in business: 12
Reviews: 6 · Rating: 4.6/5 · Responds to reviews: No
Projects: 4 · Photos: 18 · Before/after: No · Ideabooks: 1
Last updated: 8 months ago · Website: oakstone.example.com

The problem

You pay Houzz $149-$499/mo for software and ads — but if the profile underneath is weak, the money doesn't convert.

Page 4 means zero calls

Houzz search buries weak profiles. Homeowners never see you, so ads and Pro fees burn with nothing to show.

Nobody tells you why

Houzz shows you a profile editor — not a score. You guess at headlines, photos and keywords.

$200-$500 one-time "optimizers"

Human Houzz optimization services are slow, unscored, and give you nothing to re-run after you fix things.

How it works

Score → fix → re-score. The re-audit loop is how you actually climb Houzz search.
①

Paste your profile

Drop in the URL (we attempt a real fetch) or paste the profile text. Nothing to install, no login.

②

Get your 0-100 HouzzScore

Five pillars — discoverability, trust, portfolio, copy, activity — each with reasons, not vibes.

③

Copy the fixes

Rewritten headline, About and services + a prioritized checklist. Re-audit after applying to see your delta.

What it checks

Discoverability & keywords (20%)

Headline keyword, headline length, services selected, service areas, city/state keywords.

Trust & credentials (20%)

Review count, rating, review replies, Best of Houzz badge, license, years in business, verified marker.

Portfolio & photos (20%)

Project count, photo count, before/after shots, Ideabooks — the surfaces Houzz search indexes.

Copy & conversion (20%)

Headline specificity, About depth (150+ words), generic filler, call to action, credential language, structure.

Activity & engagement (20%)

Last updated recency, review responses, Ideabook activity, contact completeness (phone + website).

HouzzScore is a proxy mapped to Houzz's published guidance and what high-performing profiles have in common — it is not Houzz's internal search algorithm.

Pricing

Less than ONE week of Houzz Pro ($149-$499/mo + ads) — for a scored, fix-first audit of the profile that makes it all convert.
$9/one-time

Single Audit

  • One full profile audit + rewrites + fix checklist + re-audit delta. Less than one Houzz Pro month.
Start Single Audit →
Most popular
$19/month

Starter

  • 15 audits/month, copy-ready rewrites, snapshot history + re-audit deltas. For pros fixing one profile.
Start Starter →
$39/month

Pro

  • Unlimited audits, competitor profiles, CSV export. For agencies managing multiple pros.
Start Pro →

Payments handled securely by Stripe. Cancel anytime.

FAQ

Is this Houzz's official score?

No. It's a proxy score built from Houzz's published guidance and what ranking profiles have in common (keyword headlines, services coverage, review volume + replies, project/photo depth, Ideabooks, activity). Only Houzz's algorithm is authoritative — but every check here is a lever you can actually pull.

Do you need my Houzz login?

No. Paste a public profile URL or copy-paste your profile text. We never touch your account.

Will Houzz block the URL fetch?

Possibly — Houzz runs bot protection on datacenter IPs. If the fetch is blocked we show an honest banner and the paste path gives you the identical report.

What's the re-audit delta?

Apply the fixes in Houzz, re-audit the same profile, and HouzzLens shows exactly how your score moved — so you know the fixes actually landed.

Score your Houzz profile in under 3 minutes.

Free 0-100 score + top fixes. The $9 single audit unlocks the full rewrite package.

Paste your Houzz profile →